I have no idea how to make this photo smaller. I tried. In an ideal world it would be passport size. But alas, the world isn’t always ideal and, apparently, neither are photo dimensions.

Simmi's guide to simmi

On my first day at a new agency, a co-worker came across my name on a brief. Confused, she looked up and asked the team, "...what's a Simmi?" Great question, Irene. Although there’s no simple answer, here's a quick verbal selfie that covers the main stuff: 

I’m a hopeless creative — endlessly playing with words and visuals to create whatever I can think up.

When I’m not writing or drawing, I enjoy surrounding myself with all sorts of people, getting lost in entertaining conversations, and taking walks whenever I can. This is a great way to stay inspired, keep growing, and feel less guilty about canceling my gym membership.  

Other than that, I figure things out as I go, try not to take life too seriously, and strongly believe your best work is created when you’re having fun.

That’s all for now. Thanks for stopping by, and if you're ever in need of some copy, feel free to give me a shout.